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The artist donates £25,000 award winnings to small music venues

The artist holding the award in Newcastle
He won the prestigious award recently in Newcastle

Sam Fender has given the full amount of his £25,000 award prize money to the MVT, which functions to protect the Britain's independent live music spots.

He was awarded the prize on October 16 as his latest record People Watching was declared the top album of the last 12 months.

The musician has opted to give the cash to the MVT, in acknowledgment of the vital role grassroots venues fulfilled in his early career.

"As an artist would not have achieved what I am doing today if it hadn't been for all the performances I played around the North East, and beyond, when I was just getting going," stated Fender. "These venues are renowned, but they are in difficulty."

From early 2023 onward, over 150 of these venues have ceased operations – about 16% of the entire UK sector.

In the last year, well-known musicians such as Pulp, Coldplay, Katy Perry and Sheeran have all backed the trust in its attempts to help venues survive, by applying a minor surcharge to their ticket prices, which supports smaller concert halls.

He also joined in, collecting more than £100,000 on his 2024 arena tour to help 38 local spots across Britain.

The donation helped locations that were dealing with potential shutdown due to challenges arising from water damage, fire incidents and personal losses, as well as regulatory hurdles, legal disputes and neighbor objections.

Additional spaces received funding support in upgrading amenities and gear that helped performers and fans.

"The notion that money from shows in major spaces supports the smaller venues, where it kicks off for performers like me, is just logical," Fender has stated.

Pulp in concert
They are one example who donated their Mercury Prize winnings to non-profits

The musician is far from the only musician to donate his honor funds to good deeds.

Back when they earned the award in the mid-90s for their release Different Class, frontman Cocker declared that the group would give their prize money to the non-profit War Child.

In 2002, musician Ms Dynamite split her prize between several good causes, such as the NSPCC and a charity for Sickle Cell.

"Additionally, I contributed a thousand pounds to Highgate Newtown, to their gymnastics class, because I trained in gymnastics when I was a child and they needed better apparatus," she explained to outlets.

Previously, they contributed their funds to the local youth club that nurtured their band, as well as other local music groups.

Additionally 1994 winners they donated their prize to a multiple sclerosis charity after a acquaintance was diagnosed the disease.

"Receiving the award was quite enough," said vocalist Small. "The money was the bonus but we didn't require the extra, because we had the honor. So our winning affected somebody else's life."

Recently, the Music Venues Trust revealed it had saved several small stages in south-east England, by placing them under community ownership.

The Joiners in the city and The Croft in that location were bought under the community ownership scheme, which is funded by a national body and music fans who buy "stakes" in the properties.

Written by

Daniel Moore

Liam Hendricks is a seasoned financial analyst and blogger with over a decade of experience in investment strategies and wealth building.

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